Wednesday, January 30, 2013

Bollywood Infomercial Sleek: RACE 2 Review

Let us quote and interview of Johann Verheem, founder of a weight loss company who became famous overnight due to one of his infomercials: “It's not just that sex sells, but one of the other things very important in direct selling, in infomercials, is that a product looks different enough for someone to stop and watch it.” (Inc. magazine)

Verheem's expert knowledge of "what sells" completely matches my impression of Abbas and Mustan Burmawalla's Race 2, where a score of gorgeous males and females show off their tanned and chiseled bodies and brand clothes in luxurious settings while trying to appear cool by emoting as minimum as possible and handling uncannily humongous sums of money (plus the shroud of Turin!) throughout a plot that unfortunately keeps craving for an ending well before the intermission.

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